Law

Web Editor

BCBS

Location – Detroit, MI

Contract – 6 months or longer

GC and US

Web Editor:

• Create and modifies content for Our Client's website

• Analyzes, designs, tests and implements website content, ensuring content is organized in a clear, simple and usable manner

• Ensures that content complies with organizational standards and support business objectives

• Reviews all web content for grammatical spelling and typographic errors with accuracy and speed

• Ensures corrections are made prior to posting content on sites

• Participates in quality assurance testing and monitors automated tools to maintain and improve quality standards

• Aids in interactive email marketing by implementing consistent design and effective layouts

• Writes and develops content for various online advertising medium

• Assists in website design page layout, enhancements, photo retouching, content creation and ongoing content management under the direction of the senior web designer or information architect

• Assist with website consulting initiatives to develop efficient website content

• Works in collaboration with various team across the organization including, marketing, graphics, sales, product and IT to produce content

• Assists in the evaluation and implementation of new and emerging web technologies

• Serves as primary moderator to user generated content in blogs and forums

• Contributes to social media marketing efforts as appropriate

• Produces web content, which includes proofreading, writing captions and working within the company's content management systems

• Prepares content for the web following best practices for search engine optimization, including proper use of keywords and preparation of relevant meta content such as description, title and alt tags

• Reads and understands basic HTML coding

• Perform other related duties as assigned